At Virah Bella® Sheets, Quilt, we take your privacy seriously. This privacy policy describes how we collect, use, and protect your personal information when you visit our website or make purchases from our online store.
Collection of Personal Information
We collect personal information from you when you voluntarily provide it to us. For example, we collect personal information when you:
- Create an account on our website
- Purchase products from our online store
- Sign up for our newsletter or email updates
- Participate in surveys, sweepstakes, contests or promotions
- Communicate with us via third party social media sites
- Submit a product review or testimonial
The types of personal information we may collect include your name, email address, postal address, phone number, credit card information, and any other information you choose to provide.
We collect your email address when you register for an account on our website. We use your email for purposes such as sending you order confirmations, responding to your requests, or sending you promotional emails if you opt-in to receive them.
Use of Personal Information
We use the personal information we collect for the following purposes:
- Process and fulfill orders for products purchased in our online store
- Respond to your inquiries and provide customer support
- Send administrative communications such as order confirmations, invoice, shipping details etc.
- Send marketing and promotional communications like emails, if you choose to receive them
- Administer contests, sweepstakes, surveys or other site features
We use your postal address to calculate shipping costs and provide you with accurate shipping estimates.
If you submit a product review, we may publish your review alongside your name on our website. We obtain your consent prior to posting a review.
We analyze user traffic patterns on our website to optimize our web design and layout. This helps us provide you with a smooth browsing experience. We may use third-party analytics tools like Google Analytics to assist with traffic analysis. The analytics providers use cookies and similar technologies to collect non-identifying information about visitors.
Sharing of Personal Information
We do not share your personal information with third parties without your consent, except in the following circumstances:
- With third party service providers we’ve hired to assist us with website operations, order processing, shipping, marketing and promotions. These service providers are authorized to use your personal information only as necessary to provide services to us.
- To comply with legal obligations, court orders or legal process
- To investigate and address fraud, security breaches or other issues
- To protect the rights, property or safety of our company, users or the public when disclosure is necessary or appropriate
- In connection with a sale or merger of all or part of the business
We may share your email address with our marketing automation platform Mailchimp to send you promotional emails, if you opt-in to receive them. Mailchimp’s privacy policy applies to their handling of your information.
We do not sell or rent your personal information to third parties for marketing purposes without your explicit consent.
Protection of Personal Information
We take precautions to protect your personal information against unauthorized access, loss, misuse, disclosure or alteration. The measures include:
- SSL encryption of sensitive information transmitted online
- Restricting employee access to personal information on a need-to-know basis
- Securing servers and storing personal data in encrypted form
- Using reputable third party service providers who maintain information security controls
While we follow generally accepted industry standards to protect your information, no method of transmission or storage is 100% secure. Hence we cannot guarantee absolute security of your information.
We store your credit card information in encrypted format on secure servers and do not retain it for longer than necessary to process your order.
Retention of Personal Information
We retain personal information as necessary to fulfill our business purposes or comply with legal requirements. For example:
- We keep your purchase history for as long as you maintain an account with us to provide you with order lookup and warranty/guarantee services.
- We retain your email address indefinitely if you opt-in to receive our marketing emails, until you unsubscribe.
- We keep website traffic analytics data for a limited period before de-identifying or deleting it.
- We may retain certain personal information indefinitely subject to your right to request erasure under applicable data protection laws.
We retain your name, email address, order details and reviews for an indefinite period after you make a purchase on our website to maintain business records.
Your Rights
If you reside in certain territories including the EU, UK, and California, you may have specific rights under applicable data protection or privacy laws, such as:
- The right to request access to and rectification or erasure of your personal data
- The right to restrict or object to the processing of your personal data
- The right to data portability of the data you provided
- The right to withdraw any consent provided to process your personal data
You have the right under GDPR to request a copy of your personal data that we have collected as well as to have us delete any personal data we have.
If you wish to exercise any of the above rights, please contact us using the contact information at the end of this policy.
California residents have the right to request certain details about how their personal information is shared with third parties for direct marketing purposes. You can submit such requests to us as described at the end of this policy. As required by law, we will not discriminate against you for exercising your rights.
Cookies and Tracking Technologies
We use cookies to provide and improve our website. By using our website, you consent to our use of cookies as described in our cookie policy.
We use tracking pixels from Facebook, Google and other third parties to track visitors to our website so we can target ads and analyze our traffic. You may opt out in your account settings.
Changes to this Policy
We may change this privacy policy from time to time. When we do, we will let you know by appropriate means such as by posting the revised policy on this page. Any changes will become effective immediately upon notice. We encourage you to review this policy whenever you access our website. By continuing to use our website after privacy policy changes are notified, you consent to the revised policy.
Contact Us
If you have any questions about our privacy practices or this policy, please feel free to contact us at:
Email: [email protected]
Phone: 1-800-123-4567
You may also use the above contact information to exercise your rights under this privacy policy and applicable privacy laws.
Additional Disclosures for California Residents
This section provides additional disclosures required under the California Consumer Privacy Act (CCPA):
Right to Know and Delete: You have right to request any information we collect and maintain about you. You also have the right to request deletion of your personal information. You can do so by contacting us using the contact information provided above.
Sharing for Business Purposes: In the preceding 12 months, we have disclosed the following categories of personal information for our business purposes: identifiers, commercial information, internet usage information, geolocation data, audio/visual data, inferences about preferences and characteristics. We shared this information with service providers, advertising networks, social networks, and analytics providers.
No Sale of Data: In the preceding 12 months, we have not sold any personal information including of minors under 16 years old.
Categories of Sources: The categories of sources from whom we collect personal information are: website visitors, customers, users who submit information via website forms, users who login via third party social networks, and users who communicate with us via email, phone or otherwise.
Privacy Rights for Minors: Minors under 16 years old may have additional rights under California law. If you are a minor, you can request removal of content that you posted on our website or service. You can also request removal of certain personal information. You can make these requests by contacting us using the contact information provided above.
This privacy policy was last updated on January 1, 2023.